From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world. Through a series of lightning talks, panel discussions, and keynote speeches, this year’s event will walk you through how publishers, advertisers, and brands are working together to tackle key industry issues, all while preserving the integrity of your digital content through respectful user experiences. Leaders from media brands, ad tech players and more will also share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead.
Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. A Stanford graduate, Dan was recently named to the Forbes '30 Under 30' list and has been honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, AdAge, and TechCrunch.
Melinda Staros is Head of Research & Insights at Sharethrough. She is a research professional with an M.S. in Marketing Analysis from Ghent University, Belgium and more than 8 years of experience conducting supplier and client-side marketing research. Melinda spearheaded Sharethrough’s landmark neuroscience study on native ads and their effect on the brain. She followed that up by building a neuro-linguistic tool to help Sharethrough’s customers write better headlines. Her latest project involves connecting the dots between three of her major interests: neuromarketing, linguistics and data science. Equal parts social psychologist and numbers nerd, she is a strong believer that no matter the research challenge, context is everything.
Ally has worked at the intersection of technology and content marketing his whole career; starting out as a Strategist at award-winning digital production company Rubber Republic working on brands such as Gillette and Paramount Pictures. From there he moved into a technology role, running product management at VAN — a distribution platform for branded content — which was ultimately acquired by Sharethrough in 2014.
Ally’s current role involves building Sharethrough’s presence in EMEA; helping establish native as a mainstream part of the programmatic ecosystem and enabling brands and publishers to transform their businesses to Native.
Ben Putley is the Strategic Partner Director, EMEA of Sharethrough, the largest independent native advertising platform. Working closely with publishers for the last 5 years, his expertise lies within helping grow publisher revenue. Ben previously worked at Moozoo, a mobile rich media SSP. Currently, as Strategic Partner Director, he works with premium publishers across Europe to help transform their business to native.
Barbara Agus, Digital Director at Time Inc. International, brings 8+ years experience leading Programmatic, Ad Network, Sales and Operations initiatives with a proven ability to drive rapid growth and expand market share. Agus joined the team from the Weather Channel, where she was Global Programmatic director, and has held prior positions in the ad tech space for Rubicon Project, as well as consultancy roles in Spain and Italy.
Her current role includes responsibility for defining the global programmatic and digital strategy of Time Inc. International and uncovering prospects across EMEA, LATAM, and APAC as the company continues to expand its global footprint with innovative, meaningful experiences for business and consumer audiences. Barbara will oversee opportunities across the portfolio for the company’s US brands, as well as continued international development of Time and Fortune.
John Nardone is the CEO of Flashtalking. A first-generation ad tech pioneer, Nardone served as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA), culminating in his receiving the Ad:Tech Industry Achievement Award in 2012. As CEO at [x+1] Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its ability to harness data to create uniquely relevant and powerful personalized ads.
Ben joined MediaCom in 2013, bringing more than a decade's experience of the mobile industry and providing additional leadership for our specialist mobile divisions in markets such as the UK, Germany, Scandinavia, Singapore and India. His goal is to ensure that this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.
Brandon Keenen is Senior Digital Commercial Director at CNN International Commercial (CNNIC), where he is responsible for leading a global team of Digital Directors and works closely with CNN’s advertising teams to create multi-platform campaigns with a digital-first approach. Keenen’s 15-year career and media experience has spanned sales, management and tech roles including Senior Director at Buzzfeed Europe and Head of Sales for AOL Europe.
Joseph is an eight-year agency professional managing OMD’s investment decisions across Display, VoD and Mobile inventory. He began his career in Ad Ops giving him a firm grounding in adserving and reporting tech and he now leads a team of digital planners and buyers trading across OMD’s entire client roster. His remit includes client development plans, agency forecasts and targets, programmatic and direct pricing negotiation and ultimately ensuring his clients’ budgets work as hard as possible to deliver campaigns that earn a share of consumers’ lives and drive measurable marketing outcomes.
Alex Payne is VP, Ad Platforms at VICE Media. Over almost 6 years at VICE he has worked as Ad Ops Manager across a number of European territories, helped to both establish and grow the EMEA digital Hub in Amsterdam from a two person to a 15 full-time employee operation, and ultimately lead all 16 regional sales offices as Director, Ad Ops EMEA. In April of last year he moved back to London to take on a newly created role focussed on programmatic in the areas of performance, ad product compatibility, vendor partnerships and global revenue insight.
Previously the Head of Digital for the Bridge, News UK's commercial division, Oliver now leads Digital strategy, partnerships and product innovation for masthead news titles The Times & Sunday Times and The Sun as well as all affiliated digital properties within the UK group.
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