Michael Dubin, Founder & CEO, DollarShaveClub
Brand content is the backbone of successful native advertising campaigns, so what are the fundamentals of successful content marketing? What new mediums are popping up that allow for creativity when creating campaigns? Executives from the top midwest brands and agencies discuss their experiences, highlights, and where the future opportunities lie for content marketing.
Dan Greenberg, CEO, Sharethrough
The internet is undergoing a dramatic visual and structural shift. Examples of the modern internet are all around us. Stalwart media properties like Yahoo! and CNN have completely revamped their site design to center around a news feed, social platforms have committed to feed-based monetization strategies, and modern sites like Medium and Branch have succeeded by offering immediate and intuitive options for the right users at the right time. These executives will discuss what this shift means from a brand, publisher, and technology perspective.
The concept of Native Advertising is not new. Brands have been sponsoring content within media platforms for the better part of a decade. Learn how Intel has moved beyond simply sponsoring content, to working with agencies and publishers to create branded content that fits within the form and function of the media platform on which it resides.
David Veneski, US Media Director, Intel
Meredith Levien, The New York Times
Mike McAvoy, The Onion
Advertisers, agencies, and publishers are grappling to figure out the right way to connect with consumers on their mobile devices. Up until now, the majority of advertising on mobile has mimicked the banner and pre-roll advertisements that rule desktop. However, limited space and the growth of feed design on mobile publishers has made integrated and native advertising an enticing option. This panel will bring together mobile advertising specialists to discuss the latest mobile ad models and where the market is headed.
This panel will feature speakers who have been able to consistently attract attention for brand content through both organic and paid channels. They'll discuss their POV on how paid, owned and earned media can reinforce each other and highlight unique ways brands can use native advertising to win attention.
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