Dan Greenberg, CEO, Sharethrough
How high-design, and networked publishing is changing the way people write and read online.
Evan Hansen, Senior Editor, Medium
Explore the new world of modern storytelling and why the pendulum may shift away from clickbait headlines and back towards content that matters.
Creating the optimum supply chain for native… how to build an end-to-end process with ideation > production > distribution > promotion > measurement.
Becky Brown, Director of Media, Intel
Tim Malone, Head of Content, The North Face
How to involve your audience without losing control of it.
Jason Harris, CEO, Mekanism
We all know the world has changed due to digital, mobile and cloud technologies and as a result, our customers are tuning out ineffective marketing. Today your customers expect you to care. Content marketing is an imperative because it represents the biggest gap between what brands produce and the content our customers actually want. Michael Brenner, Head of Strategy for NewsCred and Michael Kuczkowski AVP, Integrated Marketing, Content Development at The Hartford will make the case for content marketing and share some insights into how companies like SAP and the Hartford are using it to connect with consumers.
With more and more noise on the internet, how does the modern media company find sustainable sources of revenue, while keeping their reader's attention?Mike Gaffney, CRO, Sharethrough
Creating content for brands is evolving quickly in the digital world. It has become a powerful tool for brands to drive consumers down the purchase funnel. Discover how Clorox is leveraging media in the content space.
The ultra-connected and mindful lifestyles of millennial women are transforming the way they engage with AND select brands, products, and their coveted must-haves. Refinery29 will share how marketers can harness the power of inspiration and authenticity to drive purchase intent across the digital ecosystem.
Melissa Goidel, CRO, Refinery29