Native Ad Forum

Wednesday, September 27th at 10:15 AM

Advertising Week | Nasdaq MarketSite, New York, NY

Speakers

Dive deep into the future of native advertising, the evolution of the modern advertising experience, and the transformation of legacy ad tech with Sharethrough’s 2017 Native Ad Forum. This three-hour forum will walk you through how to future-proof your native ad strategy while preserving the integrity of your digital content through respectful user experiences. Leaders from from Sharethrough, VICE, Disney, Flashtalking, Adobe, and many more will share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead.

Dan Greenberg

Dan
GreenbergSharethrough

Dan Greenberg Founder and CEO

Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. A Stanford graduate, Dan was recently named to the Forbes '30 Under 30' list and has been honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, AdAge, and TechCrunch.

Melinda Staros

Melinda
StarosSharethrough

Melinda Staros Head of Research

Melinda Staros is Head of Research & Insights at Sharethrough. She is a research professional with an M.S. in Marketing Analysis from Ghent University, Belgium and more than 8 years of experience conducting supplier and client-side marketing research. Melinda spearheaded Sharethrough’s landmark neuroscience study on native ads and their effect on the brain. She followed that up by building a neuro-linguistic tool to help Sharethrough’s customers write better headlines. Her latest project involves connecting the dots between three of her major interests: neuromarketing, linguistics and data science. Equal parts social psychologist and numbers nerd, she is a strong believer that no matter the research challenge, context is everything.

John Nardone

John
NardoneFlashtalking

John Nardone CEO

John Nardone is the CEO of Flashtalking. A first-generation ad tech pioneer, Nardone served as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA), culminating in his receiving the Ad:Tech Industry Achievement Award in 2012. As CEO at [x+1] Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its ability to harness data to create uniquely relevant and powerful personalized ads.

Boaz Ram

Boaz
RamAdobe Advertising Cloud

Boaz Ram Sr. Product Manager

Paul Wallace

Paul
WallaceVICE

Paul Wallace VP, Media Solutions

Paul is the Vice President of Media Solutions at VICE Media, managing Ad & Audience Products, Programmatic and Content Distribution Partnerships. Previously, Paul oversaw the Global Partnerships Group at Xaxis responsible for forging and managing strategic relationships with the leading AdTech and Media firms. In addition, Paul acts as a media advisor for several small cap brands and technology firms.

Rebecca Weidenbenner

Rebecca
WeidenbennerDisney

Rebecca Weidenbenner Manager of Third Party Platforms

Topics


The evolution of the modern advertising experience and transformation of legacy ad tech

State of the native ad industry

The next evolution of video

How brands and publishers have found success with native

Reaching across the video landscape with native

How evolving technology and changing exchange dynamics can help publishers future proof

Respectful integration, dynamic personalization and the new possibilities of 1-to-1 marketing with dynamic creative

Sharethrough Events


Sharethrough NATIVE Connect Series

NATIVE Connect: Video March 2, 2017 | New York, NY

NATIVE Connect: Programmatic July 20, 2017 | Chicago, IL

Sharethrough Social Series

Sharethrough for Beauty March 29, 2017 | New York, NY

Sharethrough for Automotive April 13, 2017 | New York, NY

Sharethrough for Tech & Finance April 19, 2017 | New York, NY

Industry Events


AdExchanger: Industry Preview January 18 - 19, 2017 | New York, NY

SXSW March 10 - 19, 2017 | Austin, TX

Advertising Week Europe: Native Ad Forum March 20 - 24, 2017 | London, UK

Digiday Publishing Summit March 23, 2017 | Vali, CO

4As Transformation April 2 - 5, 2017 | Los Angeles, CA

Programmatic I/O April 4 - 5, 2017 | San Francisco, CA

IAB NewFronts Insights Luncheon May 10, 2017 | New York, NY

Digiday Programmatic Marketing Summit May 31 - June 2, 2017 | Scottsdale, AZ

AdMonsters OPS June 5 - 6, 2017 | New York, NY

IAB UK Content & Native Conference June 7, 2017 | London, UK

VidCon June 21 - 24, 2017 | Anaheim, CA

SIIA Digital Marketing Bootcamp July 20, 2017 | New York, NY

Digiday Retail Summit July 26 - 28, 2017 | Napa, CA

Content Marketing World September 5 - 8, 2017 | Cleveland, OH

Advertising Week NY September 25 - 29, 2017 | New York, NY

Digiday Publishing Summit September 25 - 27, 2017 | Key Biscayne, FL

Path to Purchase Expo September 26 - 29, 2017 | Chicago, IL

AdMonsters Publisher Forum November 5 - 8, 2017 | Nashville, TN

Digiday Programmatic Media Summit November 13 - 15, 2017 | New Orleans, LA

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