Want to get smart about native advertising? Then come along to @sharethrough Native Ad Summit...
Industry leaders come together at the Native Advertising Summit to discuss today’s native transformation and brainstorm tomorrow’s possibilities.
Zander Lurie has served as GoPro's Senior Vice President of Media since November 2014. Mr. Lurie brings deep experience in digital content and new as well as traditional media, most recently as the Executive Vice President at Guggenheim Digital Media, owner of high-profile brands such as Dick Clark Productions and the Los Angeles Dodgers. Prior to Guggenheim, Mr. Lurie served as SVP, Strategic Development at CBS Corporation where he championed new Internet-based revenue streams for its premium brands.
Kevin Knight leads Pinterest's agency and brand strategy team, which works with advertisers to craft Pinterest strategies and promote great content. Before joining Pinterest, Kevin worked at the Facebook Creative Shop in New York City, developing some of the most successful advertising campaigns on Facebook. He also used to work in marketing at Google and Microsoft and the Office of the Governor of Utah. Kevin earned his BA at the University of Utah and an MBA from MIT. He's a Salt Lake City native who now lives in Oakland, California with his wife and two kids.
Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. A Stanford graduate, Dan was recently named to the Forbes '30 Under 30' list and has been honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, AdAge, and TechCrunch.
Fred Studer oversees NetSuite's worldwide marketing initiatives and drives awareness and adoption of NetSuite's industry-leading cloud-based business management software. He has a long and distinguished career in marketing, with more than 23 years in the high tech industry. Studer came to NetSuite from Microsoft, where he led product marketing, go-to-market strategy and execution for Microsoft Dynamics CRM. Before serving in that role, he was responsible for the Dynamics ERP lines and served as the General Manager of the U.S. Microsoft Office Business. Prior to Microsoft,Studer spent 12 years at Oracle, where his roles included the Group Vice President of Marketing. Originally from Denver, Colo., Studer received his B.S. in accounting and finance from the University of Colorado Boulder and he is a board member of the University Of Colorado Leeds School Of Business.
Prashant is the SVP of Advertising Products, where he leads Yahoo's product management and engineering. Prior to Yahoo, Prashant was an Executive in Residence at Mayfield Fund and lecturer at the Graduate School of Business at Stanford University. Prashant brings a decade of product management experience from Facebook and Google. At Facebook, Prashant led the product team for Facebook Ads and subsequently managed commerce products, including Facebook Credits. At Google, he managed all of Google's products for the Asia-Pacific region, led its global billing & payments product efforts, and served as an early member of the AdWords product team. Prashant holds a PhD and MA in Business, a PhD Minor in Operations Research and an MS in Statistics, all from Stanford University. Before joining Stanford, Prashant studied at IIT Delhi, where he was awarded the President's Gold Medal, which is the highest academic award.
Alison Lange Engel is the Vice President of Global Marketing at LinkedIn, where she leads a global team responsible for marketing the company's Marketing Solutions portfolio and driving industry and client engagements through all marketing channels. Her breadth of experience spans an 18-year career where she held key Media, Marketing and Finance roles at such companies as Microsoft, Goldman Sachs, HBO and CBS Television.
Zubair is responsible for sales and business development at reddit, Inc. He joined reddit in 2015 from Google, where he led a global sales organization focused on mobile-first businesses. Before joining Google in 2010, Zubair was a Director of Market Development at AdMob responsible for the company's APAC go-to-market, including sales, business development, and marketing activities. Before AdMob, Zubair worked in search engine marketing and business development at NexTag. Zubair holds a BS from the University of California, Berkeley.
Kelly Graziadei brings almost 20 years of sales, marketing & product marketing experience and is currently the Director of Global Marketing Solutions at Facebook. In this role, Kelly manages sales and account management teams in North America focused on helping Facebook's top clients and partners successfully leverage Facebook's platform to meet their marketing and business objectives.
Owen has spent his career devoted to crafting narratives and telling stories in ways that are uniquely suited to the online world, as well as managing some of the Web's best editorial teams. Prior to joining ReadWrite, he was West Coast editor of Business Insider and founding executive editor of the Daily Dot. He has held editorial leadership roles at VentureBeat, NBC Universal and Gawker Media, where he notoriously transformed Valleywag into the Silicon Valley’s authority on tech gossip. He also spent several years at Time Inc.'s Business 2.0.
Ethan Batraski is the Vice President, Product Design at Box, where he leads the company’s global product and platform design efforts. Before joining Box, Ethan was Vice President, Products & Design at Adchemy, where he was responsible for re-defining human, emotional experiences in the Enterprise, leading to their acquisition in 2014 (to WalmartLabs). Prior to Adchemy, Ethan was Group Director, Products & Design at Yahoo!, where he led their Search Innovation & User Intent groups. Previously, Ethan spent seven years in venture-backed start-ups including Headcase Labs, acquired in 2008, and helping launch Disney & ESPN Mobile, through enterprise mobile start-up Visage Mobile. Ethan is the lead inventor on 9 published US patents across search, context-based experiences, document aboutness, and connected device experiences. He loves drafting notebooks and gold watches.
Dr. BJ Fogg directs the Behavior Design Lab at Stanford. A behavior scientist and innovator, Fogg has created new models and methods for changing human behavior. To continue breaking new ground, he designs a new Stanford course each year. Off campus he teaches his methods to industry innovators who gather at his guest home in Healdsburg, California.
Patrick Keane is an investor, advisor and executive with nearly 20 years of experience in digital media, marketing, and technology. Patrick most recently was on the board of Bleacher Report (sold to Turner Broadcasting in 2012) and now sits on the board of Onswipe, a New York based tablet publishing platform.
Emily is senior vice president at Business Insider overseeing sales development, ad strategy, and BI Studios, Business Insider's in-house brand content group. She manages the team that creates sales solutions and creates cutting-edge ad products across all digital platforms. Prior to Business Insider, Emily was at Smithsonian Business Ventures where she led the group's two magazine websites as well as the Institution's travel site. Prior to Smithsonian, she was at Time Inc.'s Golf.com, overseeing sales development and ad operations.
Matt Bean is Senior Vice President of Editorial Innovation at Time Inc., one of the largest media companies in the world, where he leads a group charged with extending the company's award-winning content. Combining new approaches to technology, edit, and advertising will allow his group to connect with emerging audiences in engaging and sustainable ways. Bean also directs Time Inc.'s Native Studio content initiatives. Matt comes to this role from Entertainment Weekly where he was Editor, charged with editorial oversight of the brand's print as well as its digital properties.
As VP of the Time Inc. Native Studio, Hercik is responsible for the alignment of editorial and business, in the Strategic Content Space. He oversees a nimble team that serves as an in-house think tank, collaborating with editors, publishers and clients, developing strategic content plans that are transparent and consistent with the Time Inc. brand’s experience. Working side-by-side with clients he ensures that this organic content is multi-platform and scaleable.
Riddhi is Medium's Creative Lead for Brand Partnerships. She came to Medium from The Huffington Post, where she was the Editorial Director for the website's Social impact and Branded Content Platforms. Prior to that, she worked as a journalist for organizations like the BBC, Saveur, Salon.com, The New York Times, The Nation and The Boston Globe. Her work has won several awards including Digiday awards for Best Branded Content Integration and Best Content Marketing and an IAB Mixx award for Best Native Advertising Series.
Mike Maples Jr has been on the Forbes Midas List since 2010 and was also named one of '8 Rising Stars' by FORTUNE Magazine. Before becoming a full-time investor, Mike was involved as a founder and operating executive at back-to-back startup IPOs, including Tivoli Systems (IPO TIVS, acquired by IBM) and Motive (IPO MOTV, acquired by Alcatel-Lucent.) Some of Mike's investments include Twitter, Twitch.tv, ngmoco, Weebly, Chegg, Bazaarvoice, Spiceworks, Okta, and Demandforce. Mike is known for coining the term 'Thunder Lizards,' which is a metaphor derived from Godzilla that describes the tiny number of truly exceptional companies that are wildly disruptive capitalist mutations. Mike likes to think of himself as a hunter of the 'atomic eggs' that beget these companies.
Mike owns all revenue strategy and operations including media sales and publisher platform sales at Sharethrough. He was the CRO for Auditude, a video advertising platform acquired by Adobe in 2011. Mike was VP of Sales at Right Media, the first digital advertising exchange that was acquired by Yahoo! in 2007, where he served as the VP of their Publisher Network. His technology career began in enterprise software at Oracle and includes a 7-year tenure at Salesforce.com where he served as a VP and was their 20th employee.
Deanna launched the Content Studio two years ago after more than 10 years as a journalist—first as newspaper reporter, then as an Adweek magazine editor and, finally, a writer for global advertising agencies. As such, she approaches native advertising from both sides, moving client goals forward while making sure to create meaningful content for Digiday’s audience.
Jacey Duprie is the creator and curator behind the website Damsel in Dior, which encompasses fashion, lifestyle, beauty and home decor. The website has been featured in Huffington Post, Vanity Fair, WhoWhatWear, Forbes and E! News and has appeared in several ad campaigns for SAKS, GAP and Nordstrom.
Paula Goldstein Di Principe is the Fashion Director for Refinery29, the #1 independent digital media company for millennial women. As Fashion Director, Paula oversees fashion initiatives from an editorial perspective, driving awareness for Refinery29 Fashion and developing style driven content for editorial, design, and video.
As Whisper's Director of Business Development, Jay is responsible for leading Whisper's business efforts, including partnering with some of the world's biggest brands - Viacom, News Corp. and NBCUniversal to name a few. Prior to joining Whisper, Jay was a key member of the Marketing and Distribution team at Hulu, where he and his team were instrumental in distributing the Hulu service to over 6 million paying subscribers and 30 million people in total.
Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a Senior Writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology. Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.
Mike is best known for his audio and video mash-ups, in his live concerts and broadcast work. Part director, part electronic music producer, Relm has introduced the world to a style that truly echoes the fever-pitched pace of modern entertainment while paying homage to classic filmmakers and musicians.
Leading publishers from across the globe discuss their approaches to native advertising and how they think new developments, such as programmatic native, brand studios and the changing role of ad salespeople will impact their businesses.