Native 2016

July 19th, San Francisco

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2016 Speakers

Industry leaders come together at the Native Advertising Summit to discuss today’s native transformation and brainstorm tomorrow’s possibilities.

David Jakubowski


David Jakubowski Head of AdTech, Facebook

David is a director across ad tech teams at Facebook, where he oversees product development and marketing across Atlas, Audience Network and LiveRail. Prior to Facebook, David was the CEO of Aggregate Knowledge, (Acquired by Neustar), a leading enterprise media analytics & DMP. Other experiences include Microsoft, where he was General Manager of Microsoft adCenter and Search Strategy; and SVP of Quigo Technologies Inc. (Acquired by AOL). David is a graduate of Binghamton University and currently resides in the San Francisco Bay Area.

Alex Jacobs


Alex Jacobs Business Lead, Brand Studio, Google

As a team lead in Google's Brand Studio, Alex Jacobs strives to bring out the best of the brand across the Google portfolio of products and services. Previously, as VP Group Director of Social Content, Alex led the practice for Digitas San Francisco and Chicago offices, servicing a wide range of clients, including Taco Bell, eBay, American Express and others. Jacobs' work has been honored at some of advertising's biggest events, including the Cannes Lions International Festival of Creativity, New York Festivals, the CLIO Awards, the Effies, and IAB MIXX. In 2008, he co-founded the nonprofit Glassbooth, which was rated best political website of the year by C-Net and PC Magazine, and is dedicated to empowering individuals to make more informed voting decisions.

Dan Greenberg


Dan Greenberg Founder and CEO, Sharethrough

Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. A Stanford graduate, Dan was recently named to the Forbes '30 Under 30' list and has been honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, AdAge, and TechCrunch.

Jim Lanzone

LanzoneCBS Interactive

Jim Lanzone CEO, CBS Interactive

Jim Lanzone is the President and CEO of CBS Interactive, a division of CBS Corporation and a perennial top 10 Internet property with more than 300 million users per month, responsible for the strategy and operations of all CBS Interactive operations worldwide. Prior to joining CBS Interactive, Lanzone was co-founder and CEO of, the leading Internet television guide, acquired by CBS Interactive in March 2011. He is the former CEO of (formerly Ask Jeeves) and co-founder and president of Lanzone holds a B.A. from UCLA and J.D./M.B.A. from Emory University.

Russell Glass


Russell Glass Head of Products, Marketing Solutions, LinkedIn

Head of Products for LinkedIn Marketing Solutions. Formerly founder, president and CEO of Bizo, a B2B audience marketing and data platform. Led Bizo from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014. Serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. Co-author of The Big Data-Driven Business - How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits, a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. I believe that great cultures equal great companies and love my family, Duke basketball, golf and just about anything in HD.

Cyndie Beckwith


Cyndie Beckwith VP of Marketing, Esurance

Cyndie is a marketing executive with expertise in B2C & B2B Marketing, Customer Experience & Operations, Professional Services, and General Management with Fortune 100 and 500 Companies Globally. Currently, Cyndie is the VP Marketing at Esurance. She is passionate about the Customer and the Employee with proven P&L responsibility and a demonstrated track record in beating goals, creating high performing teams and building relationships cross functionally.

Liz Sidoti


Liz Sidoti Head of U.S. Communications, BP

Liz Sidoti has been BP’s Head of U.S. Communications since January 2014. Liz oversees a team of two dozen media professionals, developing and executing integrated communications campaigns to boost the company’s reputation in the U.S. Her team oversees everything from media affairs and employee communications to speechwriting and crisis response. Sidoti joined the company after a long journalism career with The Associated Press, from 1999 through to 2013 she covered campaigns, the White House and Congress, reporting on both domestic and international affairs and rising to become the AP’s national politics editor.

Edward Lichty


Edward Lichty Head of Partnerships, Medium

Edward is Head of Partnerships at Medium, where he oversees Publisher Development, Brand Partnerships and Corp Dev. Edward is spearheading the company’s efforts to support professional publishers at scale and was responsible for architecting the company's partnership with Bill Simmons to launch The Ringer on Medium. Prior to Medium, he served as General Manager of leading online streaming media service VUDU, Inc., and held various roles at TiVo Inc., finishing as Vice President of Strategy and Corporate Development. He currently serves on the Board of Directors of Bay Area public broadcaster KQED.

Patrick Keane


Patrick Keane President, Sharethrough

Patrick Keane is the president of Sharethrough and an investor, advisor and executive with nearly 20 years of experience in digital media, marketing, and technology. Patrick most recently was on the board of Bleacher Report (sold to Turner Broadcasting in 2012). Previously, Patrick was Chief Executive Officer of Associated Content, Inc. The the company was sold to Yahoo! in June 2010 for a reported $100 million. Prior to Associated Content, Patrick was EVP and Chief Marketing Officer at CBS Interactive. Patrick spent more than four years at Google, Inc. where he served as Director of Advertising sales strategy. He was the founder and programmer of Zeitgeist, Google's annual thought leadership forum. Patrick was Vice President and Senior Analyst at Jupiter Research. He was featured in Ad Age's "40 Under 40" section in 2007. In 2009 & 2010 he was selected to Business Insider's Silicon Alley 100. Patrick graduated from Trinity College in Hartford, Conn.

Jose Singer


Jose Singer Vice President, Product Management, Yahoo

Jose Singer is Vice President of Product Management at Yahoo. He has been at Yahoo since 2005, and in his current role, oversees the team responsible for Yahoo Gemini -- the company’s proprietary marketplace for search and native advertising. Jose attended Pontificia Universidade Catolica do Rio de Janerio, before going to Columbia Law School.

Tavo Castro

CastroCarat USA

Tavo Castro Senior Vice President, Global Lead for the Disney Parks and Resorts, Carat USA

Tavo Castro is the Senior Vice President, Global Lead for the Disney Parks and Resorts business at Carat. A 15+ year media veteran he leads client strategy at Carat San Francisco with a focus on strategy, data, and innovation. Combining his love of people and technology, he helps his clients navigate today’s convergent marketing ecosystem. As opposed to machines replacing people, he sees the shift towards programmatic and other digital technologies in marketing as using machines to better understand people, leveraging the increasingly digital ecosystem to help us better align human behavior, brands, and products to drive business results. His has worked with many blue chip and innovative brands including, Microsoft, The Gap, Cisco Systems, Napster, TiVo, and current client, The Walt Disney Company.

Peter Cherukuri


Peter Cherukuri President, POLITICO Focus, POLITICO

A thought leader in the political information industry helping POLITICO expand its innovative suite of products, Peter Cherukuri the EVP of Audience Solutions and President of Focus at POLITICO. Prior to this, he served as the VP & General Manager for the Huffington Post’s DC bureau, overseeing operations while the publication expanded in the Washington market before its sale to AOL. Before joining the Huffington Post, Peter was the publisher of the Capitol Hill newspaper Roll Call.

Deanna Zammit


Deanna Zammit Managing Director, Digiday Content Studio, Digiday

Deanna launched the Content Studio two years ago after more than 10 years as a journalist—first as newspaper reporter, then as an Adweek magazine editor and, finally, a writer for global advertising agencies. As such, she approaches native advertising from both sides, moving client goals forward while making sure to create meaningful content for Digiday’s audience.

Nirav Tolia


Nirav Tolia Co-Founder and CEO, Nextdoor

Nirav Tolia is the Co-Founder and CEO of Nextdoor, the free and private social network for neighborhoods. Nirav began his entrepreneurial pursuits as an early employee at Yahoo! before co-founding and serving as CEO of Epinions, a website devoted to user-generated product reviews. Epinions was acquired by, and Nirav was COO before the company went public on Nasdaq and was subsequently acquired by eBay. Tolia grew up in Odessa, Texas, and graduated from Stanford University.

Jeff Green

GreenThe Trade Desk

Jeff Green CEO, The Trade Desk

Jeff Green is CEO and cofounder of The Trade Desk, Inc., a global demand-side platform in the $20B programmatic advertising space. The Trade Desk recently placed in the top ten of Forbes Magazine’s list of America’s Most Promising Companies and ranked number 34 on the Inc. 500. In 2004, Jeff created the first online ad network, AdECN, which Microsoft acquired in 2007. In June 2015, Ernst & Young named him Entrepreneur of the Year for the Greater Los Angeles region. Recently, The Trade Desk was recognized by Outside Magazine as one of the best places to work in America, and earned the same recognition for its New York office by Crain’s New York Business.

Kurt Wagner


Kurt Wagner Senior Editor, Recode

Kurt Wagner is a senior editor at Recode covering social media and messaging companies like Facebook, Twitter and Snapchat. He previously covered social media and tech in Silicon Valley for other publications, including Mashable and Fortune.

David Gardner


David Gardner Director, Content Marketing, SoFi

David Gardner is Director of Content Marketing as SoFi

Yosef Johnson


Yosef Johnson VP, Creative Services, NowThis

Yosef is the Head of the NowThis Studios group at NowThis, responsible for the company's branded content partnerships. Prior to NowThis, Yosef worked across the Nike and ESPN businesses at Wieden+Kennedy New York.

Mark Chu-Cheong


Mark Chu-Cheong Co-Founder,

Mark Chu-Cheong is the co-founder on, a company focused on helping start-ups accelerate their advertising business by partnering with brands. Prior to, he cut his digital teeth at Federated Media and Sharethrough. Mark has an MBA from Pepperdine and spends way too much time tweeting about the NBA while telling his kids to put away their legos/light sabers.

Tom Shields


Tom Shields SVP, Strategy, Publishers, Appnexus

Tom Shields is SVP, Publisher Strategy at AppNexus. An ad tech pioneer, Tom coded the world's first ad server and has co-founded two successful companies. As co-founder and CTO of NetGravity, he helped guide the company through a successful IPO and acquisition by DoubleClick for over $500 million. As co-founder and CEO of Yieldex, he helped sell over a third of the top 100 publishers on superior forecasting and analytics technology before AppNexus’ acquisition of Yieldex for a reported $100 million. Tom holds a patent on dynamic allocation in ad serving, and a Service Award from the IAB for leading the group that created the first impression counting standards.

Joe Purzycki


Joe Purzycki Head of Brand Partnerships, Medium

As the Head of Partnerships at Medium, Joe oversees the strategy and development of revenue driving partnerships for the company. Previously, Joe oversaw all revenue and sales efforts at Vox Media, Inc. and their seven publications as Vice President, Vox Advertising. In this role he managed global teams in sales, sales marketing, and sales operations, and collaborated across all business units to develop ancillary products and services in support of the revenue strategy and teams. Most notably, Joe is responsible for scaling the advertising business from one site to seven driving triple-digit revenue growth and a valuation over a billion dollars. Prior to Vox Media Joe spent time in various roles at myspace and in finance.

Ian Schafer

SchaferDeep Focus

Ian Schafer Founder and Chairman, Deep Focus

Ian Schafer has been at the forefront of advertising since 1997. He founded Deep Focus in 2002, growing it into an award-winning, global agency lauded for its expertise and excellence in digitally-led creative execution and media strategy, innovative agency operational models and consumer insights that drive engaging, value-driven experiences. An influential voice in the industry, Ian was recently inducted into the American Advertising Federation inducted him into its prestigious Hall of Achievement.

Eric Perko


Eric Perko Director of Media Services, MUH-TAY-ZIK | HOF-FER

Eric leads an innovative media capability focused on melding people-focused media strategies with brilliant creative. Eric is passionate in pushing the media industry to do new things and is frequently on the leading edge of what’s next in order to drive success for client business. At MUH-TAY-ZIK | HOF-FER, Eric works with brands like SoFi, AAA, OXO, Constellation Wine Brands, Audi and others. Eric was previously the VP / Director of Media for DigitasLBi, where he led digital media efforts for Taco Bell. Eric developed unique first-to-market executions while successfully managing the digital launch of numerous Taco Bell products including Doritos Locos Tacos and Taco Bell Breakfast. Eric was the founding member of the DigitasLBi San Francisco media department.

Mike Gaffney


Mike Gaffney CRO, Sharethrough

Mike’s technology career began in enterprise software at Oracle and includes a seven-year tenure as a VP for Salesforce. Previously, Mike was CRO for Auditude, a video advertising platform acquired by Adobe in 2011 and VP of Sales at Right Media, the first digital advertising exchange acquired by Yahoo.


Doors Open

Opening Remarks

Dan Greenberg Co-Founder & CEO, Sharethrough

Focus on the story: how publishers and brands succeed on today's internet.

Ed Lichty Head of Partnerships, Medium

Keynote Presentation

Dan Greenberg Co-Founder & CEO, Sharethrough

Fireside Chat: Facebook and Re/code

Dave Jakubowski Head of AdTech, Facebook

Kurt Wagner Senior Editor, Re/code

Building a Modern Brand

Cyndie Beckwith VP of Marketing, Esurance

Interviewed by Mike Gaffney CRO, Sharethrough

Fireside Chat: CBS

Jim Lanzone President & CEO, CBS Interactive

Interviewed by Patrick Keane President, Sharethrough


Brand Innovator Spotlight: SoFi

David Gardner Director, Content Marketing, SoFi

Eric Perko Director of Media Services, MUH-TAY-ZIK

Interviewed by Mark Chu-Cheong Co-Founder,

Fireside Chat: The Trade Desk

Jeff Green CEO, The Trade Desk

Interviewed by Dan Greenberg Co-Founder & CEO, Sharethrough

Google and Medium Present: Leading the Conversation

Joe Purzycki Head of Brand Partnerships, Medium

Alex Jacobs Business Lead, Brand Studio, Google

AppNexus Presents: Why Hasn’t Native Replaced Banners?

Tom Shields SVP Strategy, Publishers, Appnexus

Fireside Chat: Making Native Work - An Agency Perspective

Jose Singer, VP, Product Management at Yahoo VP, Product Management, Yahoo

Tavo Castro Tavo Castro, Senior Vice President, Global Lead for the Disney Parks and Resorts business, Carat

Coffee Break

Native Creatives Winners Presentation

Lauren Wray VP Sales, Sharethrough

Fireside Chat: LinkedIn

Russell Glass Head of Products, Marketing Solutions, LinkedIn

Interviewed by Curt Larson VP Product, Sharethrough

Case Study: Politico and BP

Liz Sidoti Head of Communications, BP

Peter Cherukuri President, POLITICO

Interviewed by Deanna Zammit Managing Director, Digiday Content Studio

The Power of a Connected Neighborhood

Nirav Tolia CEO, Nextdoor

Surviving the Mediapocalypse: How to Avoid the Perils of the Platformification of Everything

Ian Schafer CEO, Deep Focus

Case Study: NowThis + Deep Focus

Yosef Johnson VP Creative Services, NowThis

Ian Schafer CEO, Deep Focus

Cocktail and Networking Party

July 19, 2016

SFJazz Center

201 Franklin St, San Francisco, CA 94102

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