Dive deep into the future of native advertising, the evolution of the modern advertising experience, and the transformation of legacy ad tech with Sharethrough’s 2017 Native Ad Forum. This three-hour forum will walk you through how to future-proof your native ad strategy while preserving the integrity of your digital content through respectful user experiences. Leaders from Sharethrough, VICE, Disney, Flashtalking, Dotdash, and many more will share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead.
Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. A Stanford graduate, Dan was recently named to the Forbes '30 Under 30' list and has been honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, AdAge, and TechCrunch.
Melinda Staros is Head of Research & Insights at Sharethrough. She is a research professional with an M.S. in Marketing Analysis from Ghent University, Belgium and more than 8 years of experience conducting supplier and client-side marketing research. Melinda spearheaded Sharethrough’s landmark neuroscience study on native ads and their effect on the brain. She followed that up by building a neuro-linguistic tool to help Sharethrough’s customers write better headlines. Her latest project involves connecting the dots between three of her major interests: neuromarketing, linguistics and data science. Equal parts social psychologist and numbers nerd, she is a strong believer that no matter the research challenge, context is everything.
Steve Florio is a Strategic Account Director at Sharethrough, the largest independent native advertising platform, where he manages the company’s largest publishing accounts. Previous to Sharethrough, Steve worked at AOL where he was the senior producer on the launch of Cambio.com, AOL’s first branded partnership after the spin-off from Time Warner. Steve developed his deep publishing roots at Condé Nast where we spent time both as an editor, and later in the digital consumer marketing department.
Meeree is head of the Ad Lab at Sharethrough, a team innovating ad experiences for the native advertising industry. In her role, Meeree oversees the workshopping, experimentation and productization of custom native ad formats for advertisers. Additionally, she manages custom software products and processes for Sharethrough’s internal stakeholders. Prior to Sharethrough, Meeree was a digital marketing analyst at LeadQual and a B2B marketer at Sapient Global Markets.
John Nardone is the CEO of Flashtalking. A first-generation ad tech pioneer, Nardone served as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA), culminating in his receiving the Ad:Tech Industry Achievement Award in 2012. As CEO at [x+1] Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its ability to harness data to create uniquely relevant and powerful personalized ads.
Tim Sims is the Senior Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tim leads the company’s strategy and vision to create cutting-edge supply-side collaborations.
Tim also oversees The Trade Desk’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.
Tim is an adtech veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.
Paul is the Vice President of Media Solutions at VICE Media, managing Ad & Audience Products, Programmatic and Content Distribution Partnerships. Previously, Paul oversaw the Global Partnerships Group at Xaxis responsible for forging and managing strategic relationships with the leading AdTech and Media firms. In addition, Paul acts as a media advisor for several small cap brands and technology firms.
Rebecca oversees Third Party Platform relationships for the Disney Digital Network (DDN) within Disney Consumer Products and Interactive Media. After receiving degrees in both Computer Science and Classical Voice Performance, she started her career in digital producing games and gamified experiences for brands on the agency side. After 3 years of experience executing best-in-class, custom campaigns for Disney’s digital advertisers, she shifted her focus to building scalable, impactful experiences across the network. She recently oversaw the rollout of Disney’s new Native advertising solutions and also manages DDN’s programmatic media operations. With nearly 10 years of experience building relationships with cross-functional digital teams and marketers, she approaches every project with an agile and analytical approach.
Josh Stinchcomb was named chief experience officer in January 2017. In this role, Stinchcomb is charged with overseeing Condé Nast’s integrated marketing solutions agency, which includes 23 Stories, the strategic packaging of all ad and data products and leading the investment and creation of a new events and experiences business. Additionally, Stinchcomb oversees the licensing team and art and archive departments and works closely with Condé Nast business officers to develop new revenue streams and solutions for clients.
In this role, he focuses on evolving digital advertising capabilities including native, video and high-impact solutions for the company’s news division, which spans CNN, HLN and Great Big Story. To that end, he partners closely with the broader Turner Ignite teams, sales, revenue operations and CNN Digital to systematically introduce new digital advertising products to power an improved user and advertiser experience. Prior to joining the company in 2017, Giamanco was the vice president of Business Operations for SimpleReach, where he built an operations team from the ground up, while leading campaign management and marketing across the company. Giamanco also spent time at Business Insider, where he oversaw the company’s branded content studio and helped develop content-driven ad products leveraging data. He established his rich digital background at People.com, where he spent over nine years leading product monetization and business operations.
Tanya is an advertising reporter at Business Insider, covering how brands, ad agencies, technology and culture intersect and interact with each other in the world of digital media. Before joining BI, Tanya was an advertising reporter at Digiday in New York. She holds a Master of Science in Journalism from Columbia University and a Bachelor of Arts in History from the University of Delhi.
Beth Gostanian is the Vice President of Research within the Media & Digital practice of Kantar Millward Brown. With research experience across many different industries, markets and platforms, her work is currently focused on evaluating campaign and creative effectiveness for digital, social and multimedia ad campaigns for advertiser, publisher and agency clients.
Victoria Vaynberg heads up digital in the US for Anheuser-Busch. This includes oversight of digital for the major core brands including Budweiser, Bud Light and Michelob Ultra. She also oversees digital innovation, a focus for the company to continue to be a leader in the digital space. This includes areas such as data, mobile and social listening. And also utilizing technology to enhance and drive the future of consumer experiences, especially within sports and music. Prior to her time at AB, Victoria worked on the publisher side leading digital marketing for ESPN and then CBS Sports.
Caley Lewis is the Director of Programmatic Sales and Partnerships at Dotdash, assuming the role in September 2017. Before joining Dotdash, Caley was the Director of Programmatic Partnerships at Meredith Corporation, where she built the entire programmatic infrastructure from the ground up. Prior to Meredith, Caley worked as a Project Manager for a Start Up Software Development company, Moose Labs, where she managed onshore and offshore development teams. While finishing her undergraduate degree from The University of Missouri-Kansas City with a BA in Marketing, Caley managed many entrepreneurial projects and developed her first company, Magnagrace LLC. In November 2013, she developed her first technological product, which is currently undergoing the patenting process.
Christian Tom is VP Sales and Publisher at NowThis and The Dodo. In this capacity, he oversees advertising revenue at the two socially-distributed video companies, which are both a part of Group Nine Media, composed of NowThis, Thrillist, The Dodo and Seeker. Prior to his current role, Christian was one of the first ten employees at Twitter’s New York office and worked at Google / YouTube. He is a graduate of Stanford University.
Shawn Silverman is Senior Vice President of Brand Marketing for Comedy Central and is based in the company’s SoHo offices in New York City, reporting to Josh Line, Executive Vice President, Marketing & Creative, Comedy Central. In his elevated role, Silverman oversees the strategic development of all off-channel paid advertising campaigns, consumer and industry promotional events, and experiential marketing initiatives at the #1 brand in comedy. Previously, Silverman was Vice President, Brand Marketing & Events. In this role, he oversaw award-winning marketing campaigns for Comedy Central franchises including The Daily Show, South Park, Key & Peele, Broad City, and the Roasts. Most recently, Silverman spearheaded The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, which drew thousands of visitors and long lines for admission, and the SP20 Experience, an immersive consumer activation celebrating South Park’s most iconic moments ahead of the show’s season 20 premiere, which became its highest rated premiere since season 3 (1999).
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