Native Ad Forum

Tuesday, March 20th at 9:00 AM

Ad Week | Stage 3, Picturehouse Central, London, England

Stay In the Loop

Speakers

From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world. Through a series of lightning talks, panel discussions, and keynote speeches, this year’s event will walk you through how publishers, advertisers, and brands are working together to tackle key industry issues, all while preserving the integrity of your digital content through respectful user experiences. Leaders from media brands, ad tech players and more will also share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead.

Dan Greenberg

Dan
GreenbergSharethrough

Dan Greenberg Founder and CEO

Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. A Stanford graduate, Dan was recently named to the Forbes '30 Under 30' list and has been honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, AdAge, and TechCrunch.

Melinda Staros

Melinda
StarosSharethrough

Melinda Staros Head of Research

Melinda Staros is Head of Research & Insights at Sharethrough. She is a research professional with an M.S. in Marketing Analysis from Ghent University, Belgium and more than 8 years of experience conducting supplier and client-side marketing research. Melinda spearheaded Sharethrough’s landmark neuroscience study on native ads and their effect on the brain. She followed that up by building a neuro-linguistic tool to help Sharethrough’s customers write better headlines. Her latest project involves connecting the dots between three of her major interests: neuromarketing, linguistics and data science. Equal parts social psychologist and numbers nerd, she is a strong believer that no matter the research challenge, context is everything.

Ally Stuart

Ally
StuartSharethrough

Ally Stuart Managing Director EMEA

Ally has worked at the intersection of technology and content marketing his whole career; starting out as a Strategist at award-winning digital production company Rubber Republic working on brands such as Gillette and Paramount Pictures. From there he moved into a technology role, running product management at VAN — a distribution platform for branded content — which was ultimately acquired by Sharethrough in 2014.

Ally’s current role involves building Sharethrough’s presence in EMEA; helping establish native as a mainstream part of the programmatic ecosystem and enabling brands and publishers to transform their businesses to Native.

Ben Putley

Ben
PutleySharethrough

Ben Putley Strategic Partner Director

Ben Putley is the Strategic Partner Director, EMEA of Sharethrough, the largest independent native advertising platform. Working closely with publishers for the last 5 years, his expertise lies within helping grow publisher revenue. Ben previously worked at Moozoo, a mobile rich media SSP. Currently, as Strategic Partner Director, he works with premium publishers across Europe to help transform their business to native.

Barbara Agus

Barbara
AgusTime Inc.

Barbara Agus Digital Director International

Barbara Agus, Digital Director at Time Inc. International, brings 8+ years experience leading Programmatic, Ad Network, Sales and Operations initiatives with a proven ability to drive rapid growth and expand market share. Agus joined the team from the Weather Channel, where she was Global Programmatic director, and has held prior positions in the ad tech space for Rubicon Project, as well as consultancy roles in Spain and Italy.

Her current role includes responsibility for defining the global programmatic and digital strategy of Time Inc. International and uncovering prospects across EMEA, LATAM, and APAC as the company continues to expand its global footprint with innovative, meaningful experiences for business and consumer audiences. Barbara will oversee opportunities across the portfolio for the company’s US brands, as well as continued international development of Time and Fortune.

John Nardone

John
NardoneFlashtalking

John Nardone CEO

John Nardone is the CEO of Flashtalking. A first-generation ad tech pioneer, Nardone served as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA), culminating in his receiving the Ad:Tech Industry Achievement Award in 2012. As CEO at [x+1] Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its ability to harness data to create uniquely relevant and powerful personalized ads.

Ben Phillips

Ben
PhillipsMediacom

Ben Phillips Global Head of Mobile

Ben joined MediaCom in 2013, bringing more than a decade's experience of the mobile industry and providing additional leadership for our specialist mobile divisions in markets such as the UK, Germany, Scandinavia, Singapore and India. His goal is to ensure that this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.

Lauren Dick

Lauren
DickMail Online

Lauren Dick Head of Emerging Platforms

Brandon Keenen

Brandon
KeenenCNNIC

Brandon Keenen Senior Digital Commercial Director

Brandon Keenen is Senior Digital Commercial Director at CNN International Commercial (CNNIC), where he is responsible for leading a global team of Digital Directors and works closely with CNN’s advertising teams to create multi-platform campaigns with a digital-first approach. Keenen’s 15-year career and media experience has spanned sales, management and tech roles including Senior Director at Buzzfeed Europe and Head of Sales for AOL Europe.

Rebekah Kennedy

Rebekah
KennedyHeineken

Rebekah Kennedy Marketing Technology Manager

Joseph Harake

Joseph
HarakeOMD UK

Joseph Harake Digital Director

Joseph is an eight-year agency professional managing OMD’s investment decisions across Display, VoD and Mobile inventory. He began his career in Ad Ops giving him a firm grounding in adserving and reporting tech and he now leads a team of digital planners and buyers trading across OMD’s entire client roster. His remit includes client development plans, agency forecasts and targets, programmatic and direct pricing negotiation and ultimately ensuring his clients’ budgets work as hard as possible to deliver campaigns that earn a share of consumers’ lives and drive measurable marketing outcomes.

Alex Payne

Alex
PayneVICE

Alex Payne VP, Ad Platforms

Alex Payne is VP, Ad Platforms at VICE Media. Over almost 6 years at VICE he has worked as Ad Ops Manager across a number of European territories, helped to both establish and grow the EMEA digital Hub in Amsterdam from a two person to a 15 full-time employee operation, and ultimately lead all 16 regional sales offices as Director, Ad Ops EMEA. In April of last year he moved back to London to take on a newly created role focussed on programmatic in the areas of performance, ad product compatibility, vendor partnerships and global revenue insight.

Oliver Lewis

Oliver
LewisNews UK

Oliver Lewis Digital Director of Strategy & Partnerships

Previously the Head of Digital for the Bridge, News UK's commercial division, Oliver now leads Digital strategy, partnerships and product innovation for masthead news titles The Times & Sunday Times and The Sun as well as all affiliated digital properties within the UK group.

Topics


Navigating the video gold rush in a way that respects the user experience for publishers and is relevant and contextual for brands

What research has taught us about successful advertising

How GDPR Affects How Publishers Sell Themselves to Brands'

Securing the supply chain: ads.txt and looking ahead to RTB 3.0

Stronger Together: How publishers and brands are teaming up to fight the duopoly.

Sharethrough Events


Sharethrough NATIVE Connect Series

NATIVE Connect: Video March 2, 2017 | New York, NY

NATIVE Connect: Programmatic July 20, 2017 | Chicago, IL

NATIVE Connect: Programmatic February 2018 | San Francisco, CA

NATIVE Connect: Programmatic March 2018 | New York, NY

NATIVE Connect: Programmatic March 2018 | Toronto, Canada

Sharethrough Social Series

Sharethrough for Beauty March 29, 2017 | New York, NY

Sharethrough for Automotive April 13, 2017 | New York, NY

Sharethrough for Tech & Finance April 19, 2017 | New York, NY

Sharethrough Native Ad Forum Series

Europe Native Ad Forum March 20, 2018 | London, England

San Francisco Native Ad Forum May 2018 | San Francisco, CA

New York Native Ad Forum October 2018 | New York, NY

Industry Events


AdExchanger: Industry Preview January 18 - 19, 2017 | New York, NY

SXSW March 10 - 19, 2017 | Austin, TX

Advertising Week Europe: Native Ad Forum March 20 - 24, 2017 | London, UK

Digiday Publishing Summit March 23, 2017 | Vali, CO

4As Transformation April 2 - 5, 2017 | Los Angeles, CA

Programmatic I/O April 4 - 5, 2017 | San Francisco, CA

IAB NewFronts Insights Luncheon May 10, 2017 | New York, NY

Digiday Programmatic Marketing Summit May 31 - June 2, 2017 | Scottsdale, AZ

AdMonsters OPS June 5 - 6, 2017 | New York, NY

IAB UK Content & Native Conference June 7, 2017 | London, UK

VidCon June 21 - 24, 2017 | Anaheim, CA

SIIA Digital Marketing Bootcamp July 20, 2017 | New York, NY

Digiday Retail Summit July 26 - 28, 2017 | Napa, CA

Content Marketing World September 5 - 8, 2017 | Cleveland, OH

Advertising Week NY September 25 - 29, 2017 | New York, NY

Digiday Publishing Summit September 25 - 27, 2017 | Key Biscayne, FL

Path to Purchase Expo September 26 - 29, 2017 | Chicago, IL

AdMonsters Publisher Forum November 5 - 8, 2017 | Nashville, TN

The Drum Programmatic Punch November 9, 2017 | London, UK

Digiday Programmatic Media Summit November 13 - 15, 2017 | New Orleans, LA

TVOT December 7, 2017 | New York, NY

AdExchanger: Industry Preview January 17 - 18, 2018 | New York, NY

The Drum 2018 Predictions Breakfast January 25, 2018 | London, England

Programmatic World Forum January 25, 2018 | San Francisco, CA

IAB Annual Leadership Meeting February 11 - 13 | Palm Desert, CA

Digiday Retail Summit February 21 - 23, 2018 | Austin, TX

thinkLA Mobile Breakfast March 7, 2018 | Los Angeles, CA

Digiday Publishing Summit March 19 - 23 | Vail, CO

AdWeek Europe: Native Ad Forum March 19 - 24, 2018 | London, England

thinkLA Auto Breakfast April 5, 2018 | Los Angeles, CA

Programmatic I/O April 10 - 11, 2018 | San Francisco, CA

Digiday Programmatic Marketing Summit May 30 - June 1, 2018 | Miami, FL

AdMonsters OPS June 4 - 5, 2018 | New York, NY

Dmexco September 12 - 13, 2018 | Koelnmesse, Germany

AdWeek NYC: Native Ad Forum October 1 - 4 | New York, NY

Programmatic I/O October 25 - 26 | New York, NY

Stay Tuned

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